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Things that make you go …grrrrrrrr!

11 November 2013

Don’t you hate it when you’re checking out a website on your iPhone and you have to zoom in to see the content? Or when navigating becomes tedious and clicking links or ‘order now’ buttons is virtually impossible? Well, so do your customers.

We’ll put it another way. If your website is not responsive in design, the end-user experience can be as frustrating as sewing whilst wearing Miley Cyrus’ foam twerking glove. Exactly. It’s not clever and it’s not funny.

So, what is all this responsive malarkey then?

Well, you and your customers are no strangers to responsive web design. You might not be aware of it, but I’m betting your favourite sites are responsive. Without stating the obvious, that’s why they’re your favourites.

We’ll give you a clue. They’re the sites that load seamlessly on all of your devices - be it your pc, mobile or tablet. The ones that look and behave in the same user-friendly manner, whatever size screen, and on whichever device you happen to be accessing them on. We’re talking fluidity when it comes to content resizing to fit the screen, and the effortless ease with which to read and follow its natural flow. That’s responsive web design for you.

We’ll let you into a little secret - that’s what your customers want from your website too. Well actually, they expect it. Call them demanding or even high maintenance, but that’s what they’ve become accustomed to.

You snooze, you lose

If you’re not offering a seamless user-experience, then your customers will hotfoot it elsewhere (in around two seconds to be exact). In the time it takes to load your non-responsive site on their iPhone, they will be browsing your competitor’s and worse still, completing a transaction. Call them fickle, but life’s too short and the World Wide Web is vast. And if you’re honest, you’ve done it too.

Did you know, responsive web design means conditional loading for assets to save on bandwidth and increase speed for non-desktop devices? Bit of a gob-full we know!  Give us a tinkle and we’ll talk you through it. 

But the moral of this little old paragraph is: get responsive or lose your customers to your competitors.

Why not give them what they want and then some?

At Unleash, responsive web design comes as standard. That’s because we believe your customers should love using your site, as well as be able to get their hands on your products and services swiftly. And more importantly, on whichever device they favour.

What’s in it for you?

How about a cost-effective solution that gives your customers exactly what they want, and enables you to manage one set of content that’s compatible with all devices? Sounds good eh? That’s the beauty of our responsive web design; just one build allows you to ‘keep up with the technically-minded Joneses’ without the need for a separate app or an additional mobile site.

But that’s not all, by employing the latest standards with our site development, we’re able to provide much more search engine-friendly code that will give your site a little bunk-up in the rankings too.

If you’re feeling responsive, why not get in touch to find out how effective our responsive web design can be for your business?