Unleash - Andy Howells - Hampshire Based Full Stack Web Developer

Stella Rooflight: Engineering a heritage brand's digital future.

A reliable, easy to edit WordPress brochure site for the UK's leading manufacturer of conservation rooflights. Built to handle lots of content, with flexible templating.

Client

Stella Rooflight

Scope

Bespoke WordPress

Timeline

Two Months

Status

Live & Performing

Premium products, premium performance.

Stella Rooflight build the only conservation rooflights on the market made from marine-grade stainless steel. They are products designed to last a lifetime, but their digital presence was struggling under technical debt left behind by a previous developer.

The team needed a way to manage a vast array of content, a range of resource documents, and high-resolution project galleries without wrestling with a clunky, badly prepared WordPress backend. The goal was to build a site that was as precision engineered as the products themselves.

They needed: a fresh design to match their beautiful branding, paired with user friendly backend that served their business without getting in the way.

02 / What got built

Built properly, inside and out.

We stripped away the bloat of dodgy themes and unnecessary plugins and built a site from scratch that gives the client full control over their content without the need to navigate an overly complex user interface.

Resource Hub

A central library for CAD drawings and data sheets, making it easy for architects to specify Stella products.

Bespoke Admin Area

A fully custom editing experience that makes updating complex technical pages a breeze.

Project Showcases

Dynamic galleries designed to showcase architectural photography in high resolution without slowing the site down.

Performance Engine

Optimised for speed and responsiveness, achieving excellent performance and a design that accentuates the content.

Lead Generation

Streamlined enquiry paths tailored specifically for both trade architects and property owners.

SEO Friendly

A clean code structure designed to help them in the "bespoke conservation rooflights" search landscape.

A fixed price for a fixed scope.

This was a fully defined brief with a clear set of requirements and I was able to quote a fixed price proposal. We agreed on the scope up front, locked in the budget, and delivered the site without any hidden extra, and no surprises for the customer.

This approach gave the team at Stella Rooflight total peace of mind that their digital investment was predictable and protected, while ensuring they got the site they deserved that matched their premium brand identity.

Stable, secure, structurally sound.

WordPress

Advanced Custom Fields

WordPress was the ideal engine for this project. When built properly, it’s a high-performance, secure backend that the Stella team already knew how to use. Their brand needed a digital presence as structurally sound as the marine-grade steel they use in their products.

By employing bespoke code instead of a bloated theme with a dodgy interface, I ensured the user experience remained top-notch and fast. I keep plugins to a strict minimum, usually just Advanced Custom Fields. Everything else is hand-coded to eliminate unnecessary security holes that usually plague WordPress builds.

No friction. Clearer brand.

The new platform has transformed how Stella Rooflight interacts with their digital presence:

Watertight reliability. A stable, secure, and always online website for when potential customers and architects want to learn more.

Backend friction has disappeared, allowing them to launch new case studies and products in seconds, not days or weeks.

Site performance is best-in-class, providing a smooth experience for users on any device, even with galleries of high-res photography.